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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

Persistent link: https://www.econbiz.de/10014516198

Extended reality prototyping for transdisciplinary collaboration in product development

Küntzer, Lucas; Nather, Thomas; Krost, Markus; Zenner, Timo - In: International journal of agile systems and management : … 15 (2022) 4, pp. 417-437

Persistent link: https://www.econbiz.de/10014231171

Design of virtual reality cycling intelligent interaction system based on VR technology

Jiang, Xin - In: International journal of product development : IJPD 27 (2023) 1/2, pp. 96-110

Persistent link: https://www.econbiz.de/10014231277

Does virtual reality trigger visits and booking holiday travel packages?

Bigné Alcañiz, J. Enrique; Maturana, Patricio - In: The Cornell hospitality quarterly 64 (2023) 2, pp. 226-245

Persistent link: https://www.econbiz.de/10014253107

Virtual reality in destination marketing : telepresence, social presence, and tourists' visit intentions

Ying, Tianyu; Tang, Jingyi; Ye, Shun; Tan, Xiaoyuan; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1738-1756

Persistent link: https://www.econbiz.de/10013391002

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458

Extended Reality and Metaverse : Immersive Technology in Times of Crisis

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR Conference / Annual conference <7., … - 2023

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...

Persistent link: https://www.econbiz.de/10013545724

Marketing in the metaverse : moving forward : what’s next?

Cheah, Isaac; Shimul, Anwar Sadat - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013541863

Risk on the edge : the effect of relative spatial location on consumer preferences and choices

Esteky, Sina - In: Journal of marketing research 59 (2022) 6, pp. 1216-1234

Persistent link: https://www.econbiz.de/10013474532

Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach

Angelino, Fernando José de Aires; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 669-685

Persistent link: https://www.econbiz.de/10013277293