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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Sport tourism : concepts and theories ; an introduction
Gibson, Heather J. - In: Sport tourism : concepts and theories, (pp. 1-9). 2006
Persistent link: https://www.econbiz.de/10003554334
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A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Song, Huimin; Zeng, Ting-ting; Yim, Brian H. - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 727-747
Persistent link: https://www.econbiz.de/10013370474
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Sport tourism : concepts and theories
Gibson, Heather J. (ed.) - 2006
The study of sport tourism is on the cusp of moving from a descriptive phase of research into an analytical phase … theories and concepts from sociology and anthropology (the socio-cultural perspective), sport and tourism studies, and business …
Persistent link: https://www.econbiz.de/10013488319
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How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver; Gänßle, Sophia; … - 2019
The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed if it complies with a number of conditions and obligations, inter alia, partial unbundling and the no-single-buyer rule. These regulations were defined with traditional...
Persistent link: https://www.econbiz.de/10012025484
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How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver; Gänßle, Sophia; … - In: International journal of sport finance 14 (2019) 3, pp. 147-157
Persistent link: https://www.econbiz.de/10012155523
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The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu; Barajas, Angel - In: International journal of sport finance 15 (2020) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
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Superstars really are scarce : Shohei Ohtani and baseball attendance
Imbrogno, Christopher T.; Mills, Brian - In: Journal of sport management : the official journal of … 38 (2024) 5, pp. 340-352
Persistent link: https://www.econbiz.de/10015063580
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890