to properly understand the perceived client behaviour. Design/methodology/approach – Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings – The popularity of camping...

In the last two decades, Russian universities function in a new socioeconomic environment. Increase of competition due to a rapid growth of the number of universities, decreased number of prospective students, fast changes in the external and internal environment, and changes in the behavior of...

Advertising has crucial role in todays competitive marketing world. This research studies two important persuasive processes often employed in the management of businesses; Creative Advertising and Marketing Management. Creative Advertising and Marketing Management is necessary in order to have...