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50
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49
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16
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12
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11
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6
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21
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
22
Bilingual consumers and the web : moderators of language effects in website navigation
Luna, David
;
Peracchio, Laura A.
;
Juan, María D. de
-
2002
Persistent link: https://www.econbiz.de/10001704764
Saved in:
23
A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
Saved in:
24
How much was your shopping basket? : working memory processes in total basket price estimation
Luna, David
;
Kim, Hyeong Min
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10003883911
Saved in:
25
Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina
;
Lerman, Dawn
;
Luna, David
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 183-198)
.
2010
Persistent link: https://www.econbiz.de/10003933282
Saved in:
26
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
27
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
28
The language of branding : theory, strategies, and tactics
Lerman, Dawn
;
Morais, Robert J.
;
Luna, David
-
2018
Persistent link: https://www.econbiz.de/10010218914
Saved in:
29
When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano
;
Luna, David
;
Ringberg, Torsten
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
Saved in:
30
Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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