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Orientation vers le marche, performance et activites de recherche marketing
Denis, Jean-Emile; Czellar, Sandor; Graber, Stéphane - 2001
Persistent link: https://www.econbiz.de/10001594582
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The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345
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Consumer well-being : effects of subgoal failures and goal importance
Devezer, Berna; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of marketing 78 (2014) 2, pp. 118-134
Persistent link: https://www.econbiz.de/10010345567
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Orientation vers le marché (OVM), qualité des services et satisfaction des clients dans le secteur du private banking (PB)
Denis, Jean-Emile; Graber, Stéphane; Czellar, Sandor - 2003
Persistent link: https://www.econbiz.de/10001764675
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La recherche marketing dans les entreprises suisses : le cas des unites d'affaires
Denis, Jean-Emile - 1998
Persistent link: https://www.econbiz.de/10001435692
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The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003294644
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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Detecting attitude change with the implicit association test
Czellar, Sandor; Fazio, Russel H. - 2008
Persistent link: https://www.econbiz.de/10003748991
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Les pratiques de recherche marketing des entreprises européennes ?
Denis, Jean-Emile; Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10004552348