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An experiment in approval voting
Fishburn, Peter C. - In: Management science : journal of the Institute for … 34 (1988) 5, pp. 555-568
Persistent link: https://www.econbiz.de/10001060487
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Research opportunities in the decision and management sciences : report of the Dallas National Science Foundation Workshop
Little, John D. - 1985
Persistent link: https://www.econbiz.de/10004367195
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A geographic model of an urban automobile market
Hlavac jr., Theodore E.; Little, John D. - In: Applications of management sciences in marketing, (pp. 313-322). 1970
Persistent link: https://www.econbiz.de/10002856527
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A model of adaptive control of promotional spending
Little, John D. C. - In: Operations research 14 (1966) 6, pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
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Adaptive control systems in marketing
Little, John D. C. - In: How much to spend for advertising, (pp. 111-122). 1969
Persistent link: https://www.econbiz.de/10002378597
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Aggregate advertising models : the state of the art
Little, John D. C. - In: Operations research 27 (1979) 4, pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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Branch and bound methods for combinatorial problems
Little, John D. C. - In: Operations research and the design of management …, (pp. 118-133). 1967
Persistent link: https://www.econbiz.de/10002378624
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Brandaid : a marketing - mix model
Little, John D. C. - In: Operations research 23 (1975) 4, pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
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Entscheidungsunterstützung für Marketingmanager
Little, John D. C. - In: Journal of business economics : JBE 49 (1979) 11, pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756