Consumers often provide different evaluations of absolute and percentage descriptions of the same quantity. Prior research has attributed this to two factors: selection of distinct reference contexts and differential cognitive difficulty. However, in a preliminary study, we show that...

Unethical pro-organizational behaviors (UPB) are generally defined as behaviors that are unethical but at the same time intended to help the organizations warrant renewed attention to address its long-termimplications.Drawing from social exchange theory (SET), the goals of this research are to...