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Can consumers recognize misleading advertising content in a media rich online environment?

Mitra, Anu; Raymond, Mary Anne; Hopkins, Christopher D. - In: Psychology & marketing 25 (2008) 7, pp. 655-674

Persistent link: https://www.econbiz.de/10008068016

The influence of brand levels and associations on purchase intent

Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10003898035

Designing the e-servicescape : implications for online retailers

Hopkins, Christopher D.; Grove, Stephen J.; Raymond, … - In: Journal of internet commerce 8 (2009) 1/2, pp. 23-43

Persistent link: https://www.econbiz.de/10003926386

The moderating role of religiosity on nonprofit advertising

Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of business research : JBR 67 (2014) 2, pp. 23-31

Persistent link: https://www.econbiz.de/10010237687

Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75

Persistent link: https://www.econbiz.de/10010248490

A multi-method investigation of consumer response to marketing activities during life transitions

Hopkins, Christopher D.; Wood, Chales; Siemens, Jennifer; … - In: The journal of consumer marketing 31 (2014) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10010254009

Social selling : a comparison of social media usage across process stage, markets, and sales job functions

Moore, Jesse N.; Raymond, Mary Anne; Hopkins, Christopher D. - In: Journal of marketing theory and practice 23 (2015) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10010484124

Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements

Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74

Persistent link: https://www.econbiz.de/10009738527

Educating students to give them a sustainable competitive advantage

Hopkins, Christopher D.; Raymond, Mary Anne; Carlson, Les - In: Journal of marketing education : JME 33 (2011) 3, pp. 337-347

Persistent link: https://www.econbiz.de/10010217782

The moderating role of religiosity on nonprofit advertising

Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of Business Research 67 (2014) 2, pp. 23-31

Nonprofits need to compete for donations now more than ever. Maintaining a socially responsible reputation and developing ads that are emotional and likable are tactics used to encourage donations. This study explores the role of religiosity as a moderator of antecedents to intent to donate to...

Persistent link: https://www.econbiz.de/10010869619