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Can Arab-origin brands go global? : an exploratory study
Farrag, Dalia Abdel Rahman; Abu Gharara, Sahar Raafat - In: Journal of Islamic marketing 14 (2023) 8, pp. 2045-2069
Persistent link: https://www.econbiz.de/10014314972
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Strategic brand management
Elliott, Richard; Percy, Larry - 2006
Persistent link: https://www.econbiz.de/10003362191
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred (contributor) - 2004
Persistent link: https://www.econbiz.de/10001748065
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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Liberty in Paris : international retailing, 1889–1932
Doherty, Anne; Alexander, Nicholas - In: Business history 57 (2015) 4, pp. 485-511
Persistent link: https://www.econbiz.de/10011483404
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Entrepreneurship and the development of global brands
Lopes, Teresa da Silva; Casson, Mark - In: Business history review 81 (2007) 4, pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
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Brand meaning and its creation in a cross-cultural context
First, Ivana - 2009
Persistent link: https://www.econbiz.de/10003889161
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Managing global brands to meet consumer expectations
Baker, Malcolm; Sterenberg, Greet; Taylor, Earl - In: Market research best practice : 30 visions for the …, (pp. 443-466). 2007
Persistent link: https://www.econbiz.de/10003551914