Strategic brand management
Year of publication: |
2006
|
---|---|
Authors: | Elliott, Richard ; Percy, Larry |
Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Strategie | Markenpolitik | Management | Markenartikel |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
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