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The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee

Handayani, Nurullita Tri; Usman, Osly - 2021

This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...

Persistent link: https://www.econbiz.de/10013240904

A value perspective on online review platforms : profiling preference structures of online shops and traditional companies

König, Tatjana Maria; Hein, Nika; Nimsgern, Vivien - In: Journal of business research : JBR 145 (2022), pp. 387-401

Persistent link: https://www.econbiz.de/10013197914

A tangled web : should online review portals display fraudulent reviews?

Ananthakrishnan, Uttara M.; Li, Beibei; Smith, Michael D. - In: Information systems research : ISR 31 (2020) 3, pp. 950-971

Persistent link: https://www.econbiz.de/10012298138

Exploring the determinants of and predicting the helpfulness of online user reviews using decision trees

Lee, Sangjae; Choeh, Joon Yeon - In: Management decision : MD 55 (2017) 4, pp. 681-700

Persistent link: https://www.econbiz.de/10011704344

Personalized recommendation based on customer preference mining and sentiment assessment from a Chinese e-commerce website

Jing, Nan; Jiang, Tao; Du, Juan; Sugumaran, Vijayan - In: Electronic commerce research 18 (2018) 1, pp. 159-179

Persistent link: https://www.econbiz.de/10011813179

Online serendipity : the case for curated recommender systems

Kim, Henry M.; Ghiasi, Bita; Spear, Max; Laskowski, Marek; … - In: Business horizons 60 (2017) 5, pp. 613-620

Persistent link: https://www.econbiz.de/10011771674

Usage of customer reviews in online shopping : analyzing characteristics of customer reviews

Kräuter, Saskia; Eine, Bastian; Quint, Werner - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 191-210). 2020

Persistent link: https://www.econbiz.de/10012521559

Recommender systems

Kallinikos, Jannis; Alaimo, Cristina - In: The Oxford handbook of media, technology, and …. 2020

Persistent link: https://www.econbiz.de/10012884679

Helping online fashion customers help themselves : personalised recommender systems

Pereira, Artur M.; Barros Costa, Evandro de; Vieira, Thales - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 17-33). 2023

Persistent link: https://www.econbiz.de/10013542055

Testing the performance of online recommendation agents : a meta-analysis

Blut, Markus; Ghiassaleh, Arezou; Wang, Cheng - In: Journal of retailing 99 (2023) 3, pp. 440-459

Persistent link: https://www.econbiz.de/10014461662