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Internationalization and relationship marketing: an introduction
Khojastehpour, Morteza; Johns, Raechel - In: European Business Review 26 (2014) 3, pp. 238-253
Purpose – This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step....
Persistent link: https://www.econbiz.de/10014714312
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Managing customer relationships on the Internet
Lindstrand, Angelika (contributor) - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004859025
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Marketing financial services to key customer segments : leveraging the customer value chain
Cheah, Poh-Khim - 2003
Persistent link: https://www.econbiz.de/10004860685
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Up close & personal? : customer relationship marketing @ work
Gamble, Paul R. (contributor) - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004863312
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The marking enterprise : business success and societal embedding
Thoenig, Jean-Claude; Waldman, Charles - 2007
Persistent link: https://www.econbiz.de/10004872301
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Lovemarks : The future beyond brands
Roberts, Kevin W. S. (contributor) - 2006 - 1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
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Creating experiences in the experience economy
Sundbo, Jon (contributor) - 2008
Persistent link: https://www.econbiz.de/10004921690
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Managing customers profitably
Ryals, Lynette - 2008
Persistent link: https://www.econbiz.de/10004926088