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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Understanding consumer-based relationships
Fournier, Susan - 1995
Persistent link: https://www.econbiz.de/10003463869
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Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
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Brands and their meaning makers
Allen, Chris T.; Fournier, Susan; Miller, Felicia - In: Handbook of consumer psychology, (pp. 781-822). 2008
Persistent link: https://www.econbiz.de/10003716273
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Brand value and asset pricing
Fehle, Frank; Fournier, Susan; Madden, Thomas Justin; … - In: Quarterly journal of finance & accounting : QJFA 47 (2008) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10003753474
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When brands resonate
Fournier, Susan; Solomon, Michael R.; Englis, Basil G. - In: Handbook on brand and experience management, (pp. 35-57). 2008
Persistent link: https://www.econbiz.de/10003788968
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Getting brand communities right
Fournier, Susan; Lee, Lara - In: Harvard business review : HBR 87 (2009) 4, pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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A consumer-brand relationship framework for strategic brand management
Fournier, Susan - 1994
Persistent link: https://www.econbiz.de/10003463944
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Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel; Fournier, Susan - 2007
Persistent link: https://www.econbiz.de/10003530381