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Advertising models
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Consumer behaviour
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Danaher, Peter J.
90
Smith, Michael S.
16
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8
Danaher, Tracey S.
8
Brodie, Roderick J.
5
Rossiter, John R.
5
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4
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4
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4
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4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research : JMR
9
Marketing Science
8
Journal of advertising research
6
European Journal of Marketing
5
International journal of forecasting
5
European journal of marketing : EJM
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International Journal of Forecasting
3
International journal of service industry management : IJSIM
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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European Journal of Operational Research
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of Advertising Research
1
Journal of Business & Economic Statistics
1
Journal of econometrics
1
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Journal of the Academy of Marketing Science
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Journal of the Market Research Society : JMRS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Operations research, Management science : OR MS ; the international literature digest
1
The American Statistician
1
The Sage handbook of advertising
1
Working paper / Department of Econometrics and Business Statistics, Monash University
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
1
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Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
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2
Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
Saved in:
3
A long-linear model for predicting magazine audiences
Danaher, Peter J.
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 356-362
Persistent link: https://www.econbiz.de/10001059787
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4
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
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5
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
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6
How often versus how long : the interplay of contact frequency and relationship duration in customer-reported service relationship strength
Dagger, Tracey S.
;
Danaher, Peter J.
;
Gibbs, Brian J.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 371-388
Persistent link: https://www.econbiz.de/10003853582
Saved in:
7
Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 336-347
Persistent link: https://www.econbiz.de/10003969795
Saved in:
8
Estimation issues for copulas applied to marketing data
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 25-28
Persistent link: https://www.econbiz.de/10008905601
Saved in:
9
A latent variable perspective of copula modeling
George, Edward I.
;
Jensen, Shane T.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10008905602
Saved in:
10
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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