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Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
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The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid; Kimberly, John Robert - 2008
Persistent link: https://www.econbiz.de/10003463212
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Organisationskultur und Verhältnisstile von Unternehmen: Einflussgrößen für die Kommunikationsstrategie
Konerding, Klaus-Peter; Ebert, Helmut - In: Handbuch Unternehmenskommunikation, (pp. 245-263). 2007
Persistent link: https://www.econbiz.de/10003441010
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Design als strategischer Erfolgsfaktor und Dimension von Identität
Schmidt, Klaus - In: Handbuch Unternehmenskommunikation, (pp. 487-497). 2007
Persistent link: https://www.econbiz.de/10003441320
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Identity work in ENG coherence and conflict in a time of change
Barbulescu, Roxana (contributor); Weeks, John R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003378989
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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Meždunarodnyj Naučnyj Kongress "Rolʹ Biznesa v Transformacii Rossijskogo Obščestva" ; Č. 1
Meždunarodnyj Naučnyj Kongress Rolʹ Biznesa v … - 2009
Persistent link: https://www.econbiz.de/10008696946
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Public relations and reputation management in a crisis situation : how Denny’s Restaurants reinvigorated the firm’s corporate identity
Kanso, Ali M.; Levitt, Steven R.; Nelson, Richard Alan - In: The handbook of crisis communication, (pp. 359-377). 2010
Persistent link: https://www.econbiz.de/10003929418
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How business disciplines discuss multiple identities in organizations
Illia, Laura - In: Corporate reputation review : an international journal 12 (2009/10) 4, pp. 327-344
Persistent link: https://www.econbiz.de/10003939396
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A systematic review of the corporate reputation literature : definition, measurement, and theory
Walker, Kent - In: Corporate reputation review : an international journal 12 (2009/10) 4, pp. 357-387
Persistent link: https://www.econbiz.de/10003939399