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What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi; Hine, Michael J.; Ji, Shaobo; Wang, Yun - In: Journal of internet commerce 22 (2023) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
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Pandemic lasting effects on freight networks : challenges and directions from cities and industry
Melo, Sandra; Ferreira, Lurdes de Jesus - In: Transport and pandemic experiences, (pp. 257-269). 2022
Persistent link: https://www.econbiz.de/10013475442
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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013401654
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Estimation of Willingness-to-Pay : Theory, Measurement, Application
Breidert, Christoph (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520797
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Kenya : eTrade readiness assessment
UNCTAD - 2022
Persistent link: https://www.econbiz.de/10013329754
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Consumer product search and purchasing behavior in social shopping communities : a clickstream analysis
Olbrich, Rainer; Holsing, Christian - 2011
Persistent link: https://www.econbiz.de/10009499059
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The effects of consumers' buying behavior on the e-commerce in highly developed emerging market and developed market: The case of Singapore and Austria
Moerth-Teo, Jia Yun; Bobek, Vito; Horvat, Tatjana - In: Naše gospodarstvo / Our Economy 67 (2021) 4, pp. 56-73
current pandemic. Due to the increased use of the Internet, the growth of e-commerce has escalated. This research focuses on …
Persistent link: https://www.econbiz.de/10014520664
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Benchmarking adoption of e-commerce across the G20 members
Goyal, Tanu M.; Morgan, Peter J. - 2023
The COVID-19 situation has accelerated the adoption of e-commerce across the world. While, globally, there has been an increase in the share of e-commerce in total retail sales, there are variations in e-commerce adoption across countries and the difference is obtrusive when one compares...
Persistent link: https://www.econbiz.de/10014540892
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Online Produkttests zur Generierung von Online Reviews : eine Analyse der Effekte auf das Review Rating und die Review Qualität
Tesch, Tabea - 2022
Online Reviews sind für den Erfolg eines Unternehmens von zentraler Bedeutung. Um Online Reviews zu generieren, setzen Unternehmen oftmals auf Produkttests. Teilnehmende an Produkttests erhalten ein Produkt kostenlos oder zu einem reduzierten Preis und verpflichten sich im Gegenzug, ein Online...
Persistent link: https://www.econbiz.de/10013349769