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Evaluation of brand use on cit...
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81
City branding and the tourist gaze
Hospers, Gert-Jan
- In:
City branding : theory and cases
,
(pp. 27-35)
.
2011
Persistent link: https://www.econbiz.de/10008808699
Saved in:
82
City branding and inward investment
Middleton, Alan C.
- In:
City branding : theory and cases
,
(pp. 15-26)
.
2011
Persistent link: https://www.econbiz.de/10008808701
Saved in:
83
Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung
;
Kim, Peter Eung-Pyo
- In:
City branding : theory and cases
,
(pp. 190-198)
.
2011
Persistent link: https://www.econbiz.de/10008809248
Saved in:
84
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
85
Brand Hong Kong
Loo, Grace
;
Sindhwani, Saumya
;
Jing, Cai
;
Loo, Theresa
- In:
City branding : theory and cases
,
(pp. 157-161)
.
2011
Persistent link: https://www.econbiz.de/10008809260
Saved in:
86
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
Saved in:
87
The influence of stakeholder involvement on the effectiveness of place branding
Klijn, Erik-Hans
;
Eshuis, Jasper
;
Braun, Erik
- In:
Public management review
14
(
2012
)
4
,
pp. 499-519
Persistent link: https://www.econbiz.de/10009565892
Saved in:
88
Symbole als Instrumente der Markenführung : eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken
Mueller, Andreas
;
Müller, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009570763
Saved in:
89
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
90
Zukunft der Innenstadt : Herausforderungen für ein erfolgreiches
Stadtmarketing
; 7. Kolloquium an der Fakultät Wirtschaftswissenschaften der Technischen Universität Dresden
Greipl, Erich
(
ed.
);
Müller, Stefan
(
ed.
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408725
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