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ECONIS (ZBW)
120
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71
Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael
-
2011
Persistent link: https://www.econbiz.de/10009540671
Saved in:
72
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
73
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
74
Der differenzierende Charakter von Audio Brands in der Kommunikationspolitik
Scheich Bandar, Isabelle Mäi
;
Willers, Christoph
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 315-338)
.
2011
Persistent link: https://www.econbiz.de/10008699578
Saved in:
75
Volles Ohr! : Musik in der Hörfunkwerbung
Hofmann, Bernhard
- In:
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
,
(pp. 148-170)
.
2010
Persistent link: https://www.econbiz.de/10003967665
Saved in:
76
Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 71-89)
.
2020
Persistent link: https://www.econbiz.de/10012271613
Saved in:
77
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
78
Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël
-
2017
Persistent link: https://www.econbiz.de/10011698094
Saved in:
79
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
80
Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne
;
Norris, J. Ian
;
Hackathorn, Jana
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
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