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Does relationship quality matter in consumer ethical decision making? : evidence from China
Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2009), pp. 483-496
Persistent link: https://www.econbiz.de/10003958839
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Managing opportunism in a developing interfirm relationship : the interrelationship of calculative and loyalty commitment
Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-852
Persistent link: https://www.econbiz.de/10008737500
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The many faces of trust and guanxi behavior : evidence from marketing channels in China
Shou, Zhigang; Guo, Rui; Zhang, Qiyuan; Su, Chenting - In: Industrial marketing management : the international … 40 (2011) 4, pp. 503-509
Persistent link: https://www.econbiz.de/10009159493
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
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Market munificence and inter-firm information sharing : the moderating effect of specific assets
Shou, Zhigang; Yang, Lihua; Zhang, Qiyuan; Su, Chenting - In: Journal of business research : JBR 66 (2013) 10, pp. 2130-2138
Persistent link: https://www.econbiz.de/10009772231
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Special section: Understanding Asian business strategy
Su, Chenting (contributor) - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2559
Persistent link: https://www.econbiz.de/10010233843
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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Special section on application of instiutional theory in business marketing
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-785
Persistent link: https://www.econbiz.de/10010404057
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Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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A review of research methodologies in international business
Yang, Zhilin; Wang, Xuehua; Su, Chenting - In: International business review : the official journal of … 15 (2006) 6, pp. 601-617
Persistent link: https://www.econbiz.de/10003398422