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Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

Rumpf, Christopher; Breuer, Christoph - In: Strategies in sports marketing : technologies and …, (pp. 238-254). 2014

Persistent link: https://www.econbiz.de/10010362962

Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers

Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82

Persistent link: https://www.econbiz.de/10010257039

The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity

Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323

Persistent link: https://www.econbiz.de/10010401060

Unmasking the ambushers : conceptual framework and empirical evidence

Mazodier, Marc; Quester, Pascale; Chandon, Jean-Louis - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 192-214

Persistent link: https://www.econbiz.de/10009514308

Ambush Marketing bei Sportgroßveranstaltungen

Hutter, Katharina; Schwarz, Uta; Heide, Nicole - 2011

Persistent link: https://www.econbiz.de/10009520759

Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them

Close, Angeline; Lacey, Russell; Cornwell, T. Bettina - In: Journal of advertising research 55 (2015) 2, pp. 206-215

Persistent link: https://www.econbiz.de/10011296202

The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779

Persistent link: https://www.econbiz.de/10012494019

Sponsor recall in sports events of short duration : empirical evidence from swimming competitions

Leng, Ho Keat - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 138-148

Persistent link: https://www.econbiz.de/10011709311

Unmasking the Ambushers : Conceptual Framework and Empirical Evidence

Mazodier, Marc; Quester, Pascale G.; Chandon, Jean-Louis - 2013

Purpose: Sport events organizers have recently undertaken to disclose to the general public instances where firms have …. Two variables moderate this effect: involvement in the event and attitude towards sponsorship, both of which worsen the … reflects one national context and one specific sport event, our findings are the first to empirically support the notion that …

Persistent link: https://www.econbiz.de/10014152681

Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand

Nguyen Dinh Toan - In: VNU journal of economics and business 2 (2022) 2, pp. 69-79

Persistent link: https://www.econbiz.de/10013499373