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443
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385
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319
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317
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309
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261
Sports
business unplugged : leadership challenges from the world of
sports
Burton, Rick
;
O'Reilly, Norm
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011485798
Saved in:
262
Sponsorship
of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
Saved in:
263
Runner identity and
sponsorship
: evaluating the Rock 'n' Roll marathon
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Owen, Jason O.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
Saved in:
264
Congruency and engagement test in an event marketing
sponsorship
context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
265
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
266
Time on camera : an additional explanation of NASCAR tournaments
Groothuis, Peter Andrew
;
Groothuis, Jana D.
;
Rotthoff, …
- In:
Journal of sports economics
12
(
2011
)
5
,
pp. 561-570
Persistent link: https://www.econbiz.de/10009383729
Saved in:
267
The impact of the Beijing Olympic
Sponsorship
Program on annual report social disclosure of local sponsors
Christopher, Theo
;
Hu, Juncheng
- In:
The journal of contemporary issues in business and …
16
(
2010
)
2
,
pp. 41-59
Persistent link: https://www.econbiz.de/10009390155
Saved in:
268
Exploring the effect of communication channels on
sponsorship
effectiveness : a case study of Super Bowl XLII
Choi, Yun Seok
;
Yoh, Taeho
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 75-93
Persistent link: https://www.econbiz.de/10009232474
Saved in:
269
Ambush Marketing bei Sportveranstaltungen : Erscheinungsformen, Abwehrmöglichkeiten gegen und verbleibender Freiraum für assoziative Werbemaßnahmen, Auswirkungen auf den Wettbewerb...
Heermann, Peter W.
-
2011
Persistent link: https://www.econbiz.de/10008934225
Saved in:
270
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
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