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Sporting event personality : scale development and sponsorship implications

Lee, Hyung Seok; Cho, Chang-hoan - In: International journal of sports marketing & sponsorship 14 (2012/13) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10009684980

Athens' Olympic Games 2004 impact on sponsors's stock returns

Samitas, Aristeidis; Kenourgios, Dimitris; Zounis, Peter - In: Applied financial economics 18 (2008) 18/21, pp. 1569-1580

Persistent link: https://www.econbiz.de/10003799966

Olympic sponsorship : evolution, challenges and impact on the Olympic movement

Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270

Persistent link: https://www.econbiz.de/10003761149

Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage

Jensen, Jonathan A.; Cobbs, Joe B.; Turner, Brian A. - In: Business horizons 59 (2016) 2, pp. 163-173

Persistent link: https://www.econbiz.de/10011451875

The impact of alcohol sponsorship in sport upon university sportspeople

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432

Persistent link: https://www.econbiz.de/10010393251

Sexual Orientation, Human Rights, and Corporate Sponsorship of the Sochi Olympic Games : Rethinking the Voluntary Approach to Corporate Social Responsibility

Van Detta, Jeffrey A. - 2014

Multi-national enterprises (MNEs) have provided substantial sponsorship for the Sochi Winter Olympic Games despite a … particularly noteworthy given the powerful “branding” benefits that MNEs seek through Olympic sponsorship …

Persistent link: https://www.econbiz.de/10013056553

On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games

Choi, Kyu Ha; Ellis, Dana; Leopkey, Becca; Byun, Jinsu; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 47-72

Persistent link: https://www.econbiz.de/10012990281

The impact of postponing the Olympics on stock markets

Suenaga, Yuki; Takeda, Fumiko - In: International advances in economic research 27 (2021) 3, pp. 219-232

Persistent link: https://www.econbiz.de/10012797084

Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise

Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94

Persistent link: https://www.econbiz.de/10012630734

The Value of Olympic Sponsorship. Domestic vs. Foreign Sponsoring Firms

Baim, Dean; Goukasian, Levon; Misch, Marilyn Betty - 2021

This paper examines the impact of Olympic Sponsorship announcements on stock returns for sponsors of the ten Olympic … Summer Games held between 1984 and 2020. The paper finds that sponsorship announcements are associated with an average 0 ….44% impact on returns on the announcement day. This increase translates to a $61 million increase in sponsoring firms’ market …

Persistent link: https://www.econbiz.de/10013232621