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The influence of advertising c...
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Advertising
18
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17
Advertising effects
9
Werbewirkung
9
Consumer behaviour
8
Konsumentenverhalten
8
Social Web
5
Social web
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China
4
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Corporate social responsibility
4
USA
4
United States
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3
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3
Advertising disclosure
2
Advertising industry
2
Brand
2
Brand management
2
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2
East Asia
2
Investment Fund
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Investmentfonds
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Markenführung
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2008-2010
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Advertising skepticism
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34
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Haley, Eric
32
Haley, Eric John
18
Lee, Yoon-Joo
9
HALEY, ERIC
6
Kim, Sora
5
Chung, Wonjun
4
Lee, Taejun
4
Chen, Huan
3
Lee, Yoon-joo
3
Milfeld, Tyler
3
YUN, TAI WOONG
3
Yun, Tai Woong
3
Avery, Elizabeth Johnson
2
Childers, Courntey Carpenter
2
Christy, Timothy P.
2
Koo, Gi-Yong
2
LEE, TAEJUN (DAVID)
2
Lee, Taejun (David)
2
Mark, Aimee Y.
2
McMillan, Sally J.
2
Morrison, Margaret
2
Morrison, Margaret A.
2
Pittman, Matthew
2
Taylor, Ronald E.
2
Yang, Kiseol
2
Yun, TaiWoong
2
(David) Lee, Taejun
1
AVERY, ELIZABETH J.
1
Ahn, Ho-Young Anthony
1
CHILDERS, COURTNEY CARPENTER
1
CHUNG, WONJUN
1
Christy, Timothy
1
Cunningham, Anne
1
Deterding, Audrey
1
Fam, Kim Shyan
1
Flint, Daniel J.
1
Grubbs Hoy, Mariea
1
HO-YOUNG (ANTHONY) AHN
1
Ham, Chang-Dae
1
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1
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Journal of current issues and research in advertising : JCIRA
9
Journal of current issues and research in advertising
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of Consumer Affairs
2
Journal of advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
The journal of services marketing
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising theory
1
Health marketing quarterly
1
Journal of Consumer Policy
1
Journal of East-West business
1
Journal of Services Marketing
1
Journal of marketing communications
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
1
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ECONIS (ZBW)
33
OLC EcoSci
21
RePEc
3
Other ZBW resources
1
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Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
2
Females' Perceptions of Offensive Advertising: The Importance of Values, Expectations, and Control
Christy, Timothy P.
- In:
Journal of current issues and research in advertising : …
28
(
2006
)
2
,
pp. 15-32
Persistent link: https://www.econbiz.de/10008126211
Saved in:
3
Involvement
Haley, Eric
- In:
Advertising theory
,
(pp. 120-131)
.
2012
Persistent link: https://www.econbiz.de/10009526918
Saved in:
4
Consumer Sense Making of Political Front Group Messages
Haley, Eric John
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
Saved in:
5
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
6
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
7
US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun
;
Haley, Eric
;
Yun, Tai Woong
;
Chung, Wonjun
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
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8
Insights into university freshman weight issues and how they make decisions about eating
Childers, Courntey Carpenter
;
Haley, Eric
;
Jahns, Lisa
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 306-328
Persistent link: https://www.econbiz.de/10009531759
Saved in:
9
Developing breast health messages for women in rural populations
Haley, Eric
;
Avery, Elizabeth Johnson
;
McMillan, Sally J.
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009531803
Saved in:
10
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
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