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Using qualitative research in advertising : strategies, techniques, and applications
Morrison, Margaret A.; Haley, Eric; Sheehan, Kim Bartel; … - 2012 - 2nd ed.
Persistent link: https://www.econbiz.de/10009419512
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
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How advertising creatives define excellent planning
Haley, Eric; Taylor, Ronald; Morrison, Margaret - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
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Product placement in social games : qualitative research insights
Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016
Persistent link: https://www.econbiz.de/10011473445
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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
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Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler; Haley, Eric John - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.; Ham, Chang-Dae; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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How pro-social purpose agencies define themselves and their value : an emerging business model in the advertising-agency world
LaVoi, Samantha; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012695162