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The influence of advertising c...
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Advertising
18
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Consumer behaviour
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2008-2010
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Haley, Eric
32
Haley, Eric John
18
Lee, Yoon-Joo
9
HALEY, ERIC
6
Kim, Sora
5
Chung, Wonjun
4
Lee, Taejun
4
Chen, Huan
3
Lee, Yoon-joo
3
Milfeld, Tyler
3
YUN, TAI WOONG
3
Yun, Tai Woong
3
Avery, Elizabeth Johnson
2
Childers, Courntey Carpenter
2
Christy, Timothy P.
2
Koo, Gi-Yong
2
LEE, TAEJUN (DAVID)
2
Lee, Taejun (David)
2
Mark, Aimee Y.
2
McMillan, Sally J.
2
Morrison, Margaret
2
Morrison, Margaret A.
2
Pittman, Matthew
2
Taylor, Ronald E.
2
Yang, Kiseol
2
Yun, TaiWoong
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(David) Lee, Taejun
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AVERY, ELIZABETH J.
1
Ahn, Ho-Young Anthony
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CHILDERS, COURTNEY CARPENTER
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CHUNG, WONJUN
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Cunningham, Anne
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Flint, Daniel J.
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Grubbs Hoy, Mariea
1
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1
Ham, Chang-Dae
1
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Journal of current issues and research in advertising : JCIRA
9
Journal of current issues and research in advertising
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of Consumer Affairs
2
Journal of advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
The journal of services marketing
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising theory
1
Health marketing quarterly
1
Journal of Consumer Policy
1
Journal of East-West business
1
Journal of Services Marketing
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Journal of marketing communications
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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ECONIS (ZBW)
33
OLC EcoSci
21
RePEc
3
Other ZBW resources
1
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31
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora
;
Haley, Eric
;
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
Saved in:
32
The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo
;
Haley, Eric
;
Johnson Avery, Elizabeth
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
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33
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-Yong
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
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34
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
LEE, TAEJUN (DAVID)
;
YUN, TAI WOONG
;
HALEY, ERIC
- In:
Journal of consumer affairs : official publication of …
46
(
2012
)
2
,
pp. 260-288
Persistent link: https://www.econbiz.de/10009989104
Saved in:
35
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
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36
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun (David)
;
Yun, TaiWoong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10010099426
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37
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo
;
Haley, Eric
;
Yang, Kiseol
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010119907
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38
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 192-210
Persistent link: https://www.econbiz.de/10010033590
Saved in:
39
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
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40
Account Planners' Views on How Their Work Is and Should Be Evaluated
Morrison, Margaret A.
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
32
(
2003
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10008118199
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