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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan; Menon, Anil - 2008
Persistent link: https://www.econbiz.de/10003717735
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Ethisches Marketing : nachhaltige Strategien für Klein- und Mikrounternehmen ; ein Stärken-Arbeitsbuch
Rupprecht, Susanne; Parlow, Georg - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003726772
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An ethical framework for the marketing of corporate social responsibility
Ven, Bert van de - In: Journal of business ethics : JOBE 82 (2008) 2, pp. 339-352
Persistent link: https://www.econbiz.de/10003779222
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Corporate social responsibility : concepts of ethics in marketing and education
Agrawal, Bhavna; Agrawal, Anuj - In: Social responsibility of business enterprises, (pp. 81-109). 2009
Persistent link: https://www.econbiz.de/10003809989
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Marketing mit Wert(en)
Timmermanns, Jutta - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 115-131
Persistent link: https://www.econbiz.de/10003818266
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Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny; Richards, Darlington - In: Entrepreneurship marketing : principles and practice of …, (pp. 367-384). 2011
Persistent link: https://www.econbiz.de/10008822512
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Assessing the long-term financial performance of ethical companies
Kim, Jin-woo - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 199-208
Persistent link: https://www.econbiz.de/10008840823
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Marketing
Wermter, Volkmar - In: Handbuch Corporate Citizenship : Corporate Social …, (pp. 133-144). 2008
Persistent link: https://www.econbiz.de/10003699378
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Marketing als Führungskonzept : einige grundlegende Entwicklungslinien
Wiedmann, Klaus-Peter - 2007
Persistent link: https://www.econbiz.de/10003678790
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019