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Information Communication Technology and the Marketing of Airline Services in Malaysia: A Survey of Market Participants in the Airline Industry
Oyewole, Philemon; Sankaran, Muthulakshmi; Choudhury, Pravat - In: Services marketing quarterly 29 (2008) 4, pp. 85
Persistent link: https://www.econbiz.de/10008091393
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Consumer Choice of Airlines in Malaysia:
Oyewole, Philemon; Sankaran, Muthulakshmi; Choudhury, Pravat - In: Journal of international consumer marketing 20 (2007) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10007777652
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Purchase Situations and the Level of Importance that Consumers Attach to Services in the Airline Industry
Oyewole, Philemon; Choudhury, Pravat - In: Services marketing quarterly 28 (2006) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10007301962
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Prospects for Latin America and Caribbean region in the global market for international tourism : a projection to the year 2020
Oyewole, Philemon - In: Journal of travel and tourism marketing 26 (2009) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10003820479
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Country segmentation of the international tourism market using propensity to travel and to spend abroad
Oyewole, Philemon - In: Journal of global marketing 23 (2010) 2, pp. 152-168
Persistent link: https://www.econbiz.de/10003979379
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The role of frequency of patronage and service quality of all-you-can-eat buffet restaurant : a perspective of socio-economic and demographic characteristics of African American co...
Oyewole, Philemon - In: International journal of hospitality management 34 (2013), pp. 202-213
Persistent link: https://www.econbiz.de/10009766700
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Multiattribute dimensions of service quality in the all-you-can-eat buffet restaurant industry
Oyewole, Philemon - In: Journal of hospitality marketing & management 22 (2013) 1/2, pp. 1-24
Persistent link: https://www.econbiz.de/10009736317
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Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry
Oyewole, Philemon - In: International journal of services and operations … 36 (2020) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012256778
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Regional competition in the international market for services : a shift-share analysis
Oyewole, Philemon - In: Journal of global marketing 29 (2016) 1/5, pp. 3-14
Persistent link: https://www.econbiz.de/10011653852
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International marketing of services and developing countries
Oyewole, Philemon - In: Services marketing quarterly 39 (2018) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10011859499