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Sensory aspects of branding

Biswas, Dipayan - In: The Routledge companion to contemporary brand management, (pp. 218-227). 2016

Persistent link: https://www.econbiz.de/10011515396

Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation

Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10011521911

The sensory brand of the destination : case study Transylvania

Diţoiu, Mihail-Cristian; Stăncioiu, Aurelia-Felicia; … - In: Theoretical and applied economics : GAER review 21 (2014) 5, pp. 37-50

Persistent link: https://www.econbiz.de/10011557733

Study on consumer perception & brand loyalty towards Hyundai in Vijayawada

Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394

Persistent link: https://www.econbiz.de/10011560913

The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments

Martin, Brett A. S.; Strong, Carolyn A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 473-485

Persistent link: https://www.econbiz.de/10011537266

Discovery of brand image by the arts : empirical comparison of Arts-Based Brand Research Methods (ABBR)

Baumgarth, Carsten; Yildiz, Özlem - 2016

This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand image on a verbal cognitive level, but this...

Persistent link: https://www.econbiz.de/10011539234

How to influence hospitality employee perceptions on hotel brand performance?

Cheung, Catherine; Kong, Haiyan; Song, Haiyan - In: International journal of contemporary hospitality management 26 (2014) 8, pp. 1162-1178

Persistent link: https://www.econbiz.de/10010467939

Luxury cruise travelers : other customer perceptions

Hyun, Sunghyup Sean; Han, Heesup - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 107-121

Persistent link: https://www.econbiz.de/10010474693

Sensory branding : branding with senses

Chakravarty, Surabhi - In: Cases on branding strategies and product development : …, (pp. 327-364). 2015

Persistent link: https://www.econbiz.de/10010504630

Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania

Iacob, Andreea; Kuada, John E.; Lawson, Lartey G. - In: Journal of euromarketing 23 (2014) 1/2, pp. 85-110

Persistent link: https://www.econbiz.de/10010504724