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Who will buy the idea of non-fungible token (NFT) marketing? : understanding consumers' psychological tendencies and value perceptions of branded NFTs

Xie, Quan; Muralidharan, Sidharth; Edwards, Steven M. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 987-1015

Persistent link: https://www.econbiz.de/10015050104

How positioning strategies affect co-branding outcomes : green marketing

Wason, Hilary; Charlton, Nathalie - In: Cogent business & management 2 (2015), pp. 1-12

Co-branding is a widely applied strategy, with research indicating differential benefits to the parent brands. Past studies suggest the source of these differences may be due to the partners’ relative market position, and characteristics such as brand familiarity, brand equity and proximity to...

Persistent link: https://www.econbiz.de/10012036494

Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction

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The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

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Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton

Sun, Sunny; Tong, Karen TszLun; Law, Chun Hung Roberts - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 172-188

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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

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The dual role of price : decomposing consumers ' reactions to price

Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377

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Olfaktorische Reize in der Kommunikation

Rempel, Jan Eric; Esch, Franz-Rudolf - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 775-791). 2009

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Haptische Reize in der Kommunikation

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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior

Askegaard, Søren (contributor) - 2008

Persistent link: https://www.econbiz.de/10003766333