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The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung; Cheng, Julian Ming Sung; … - In: International journal of market research : JMRS ; the … 53 (2011) 6, pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert; King, Jesse - In: Journal of business research : JBR 124 (2021), pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph; Grohs, Reinhard - In: Sport management review 23 (2020) 3, pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
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The impact of the sponsorship in the sport in promoting brand equity of sportwear industry
Azadi, Rasoul; Yousefi, Bahram; Eydi, Hossein - In: International journal of business & management : IJoBM 4 (2016) 2, pp. 19-32
Persistent link: https://www.econbiz.de/10011606837
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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120
Persistent link: https://www.econbiz.de/10013546193