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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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1
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav
;
Budic, Hrvoje
;
Pismis, Vjekoslav
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
60
(
2013
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
Saved in:
4
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
5
More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.
;
Maloni, Michael J.
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
Saved in:
6
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
7
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
8
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
9
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
10
Paradigm shift in services marketing
Umar, Husein
- In:
International journal of applied business and economic …
15
(
2017
)
2
,
pp. 71-80
Persistent link: https://www.econbiz.de/10011877894
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