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Cosmopolitanism and the mediating effect of country image on consumers' ourchase, visit and investment intentions
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 4, pp. 159-170
Persistent link: https://www.econbiz.de/10012428177
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Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor; Jakubanecs, Alexander - In: International journal of business and emerging markets … 12 (2020) 4, pp. 405-421
Persistent link: https://www.econbiz.de/10012505375
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Drivers of consumers' foreign products purchase : a test of an integrative model
Ur Rahman, Saleem - In: Journal for global business advancement : JGBA 11 (2018) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011979860
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Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
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Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif; D'Souza, Clare M.; Sullivan … - In: International marketing review 34 (2017) 6, pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
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Explaining consumer willingness to pay for country-of-origin labeling with ethnocentrism, country image, and product image : examples from China's beef market
Gao, Shijun; Grebitus, Carola; DeLong, Karen L. - In: Canadian journal of agricultural economics : CJAE 72 (2024) 2, pp. 149-166
Persistent link: https://www.econbiz.de/10014536362
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How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR
Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485
Persistent link: https://www.econbiz.de/10014552883
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954
Persistent link: https://www.econbiz.de/10013396344