Narrow search
Showing 21 - 30 of 615,268
Cover Image
Comparing effects of country reputation and the overall corporate reputations of a country on international consumers' product attitudes and purchase intentions
Kang, Minjeong; Yang, Sung-un - In: Corporate reputation review : an international journal 13 (2010/11) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10003987871
Cover Image
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Cover Image
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Cover Image
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar; Pons, Frank; Mayrand, Marie-Eve - In: The journal of product & brand management 20 (2011) 5, pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Cover Image
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Cover Image
Der Herkunftslandeffekt : Eine kritische Würdigung des State of the Art
Mai, Robert - In: Journal für Betriebswirtschaft : management review … 61 (2011) 2/3, pp. 91-121
Persistent link: https://www.econbiz.de/10009425742
Cover Image
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status
Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10011279699
Cover Image
An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
García-de-Frutos, Nieves; Ortega Egea, José Manuel - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 167-186
Persistent link: https://www.econbiz.de/10011286480
Cover Image
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Cover Image
Consumer ethnocentrism : possibilities for marketing implication improvements
Čutura, Marija - In: Customer-centric marketing strategies : tools for …, (pp. 17-35). 2013
Persistent link: https://www.econbiz.de/10009667663