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Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
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Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International business review : the official journal of … 23 (2014) 4, pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 46 (2015) 3, pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
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Essays on international brand positioning and brand communication
Bruno, Pascal - 2014
Persistent link: https://www.econbiz.de/10010392250
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar; Cerviño, Julio - In: International marketing review 28 (2011) 6, pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir; Wongtada, Nittaya; Rice, Gillian - In: The journal of consumer marketing 28 (2011) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
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Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian - 2011
Persistent link: https://www.econbiz.de/10009232349
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Country-of-origin, animosity and consumer response : marketing implications of anti-Americanism and Francophobia
Amine, Lyn Suzanne - In: International business review : the official journal of … 17 (2008) 4, pp. 402-422
Persistent link: https://www.econbiz.de/10003760503