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The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang; Khanh Ngoc Bich Ho; Tran, Trang P.; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David; Halkias, Georgios; Makri, Aikaterini - In: Journal of business research : JBR 137 (2021), pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan; Mummalaneni, Venkatapparao - In: International business and economics research journal 8 (2009) 5, pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
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Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
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Will a supplier's origin make a difference to its business customers?
Jacob, Frank; Schätzle, Sarah - In: Industrial marketing management : the international … 87 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
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National brand of Ukraine : monograph
Mazaraki, Anatoliy; Melnychenko, Svitlana; Melnyk, Tetiana - 2018
Persistent link: https://www.econbiz.de/10012249301
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489