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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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Brand and consumer characteristics as drivers of behaviour towards global and local brands
Šapić, Srđan; Kocić, Milan; Filipović, Jovana - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 36 (2018) 2, pp. 619-645
Persistent link: https://www.econbiz.de/10012212913
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Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
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Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
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A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
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Consumer ethnocentrism, country image and local brand preference : the case of the Colombian textile, apparel and leather industry
Correa, Santiago; Parente-Laverde, Ana-Maria - In: Global business review 18 (2017) 5, pp. 1111-1123
Persistent link: https://www.econbiz.de/10011778314
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Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.; El Banna, Alia; Murphy, Steven A. - In: Journal of international marketing 25 (2017) 3, pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
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A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim - In: Journal of international consumer marketing 33 (2021) 1, pp. 98-112
Persistent link: https://www.econbiz.de/10012423926