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Consumer generated brand extensions : definition and response strategies
Boon, Edward; Grant, Philip; Kietzmann, Jan - In: The journal of product & brand management 25 (2016) 4, pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
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Wearing safe : physical and informational security in the age of the wearable device
Mills, Adam J.; Watson, Richard T.; Pitt, Leyland F.; … - In: Business horizons 59 (2016) 6, pp. 615-622
Persistent link: https://www.econbiz.de/10011609793
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How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
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From hype to reality : blockchain grows up
Kietzmann, Jan; Archer-Brown, Chris - In: Business horizons 62 (2019) 3, pp. 269-271
Persistent link: https://www.econbiz.de/10012024101
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Beyond Bitcoin : what blockchain and distributed ledger technologies mean for firms
Hughes, Alex; Park, Andrew; Kietzmann, Jan; … - In: Business horizons 62 (2019) 3, pp. 273-281
Persistent link: https://www.econbiz.de/10012024104
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Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine; Mulvey, Michael S.; Kietzmann, Jan - In: Psychology & marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
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Go boldly! : explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
Farshid, Mana; Paschen, Jeannette; Eriksson, Theresa; … - In: Business horizons 61 (2018) 5, pp. 657-663
Persistent link: https://www.econbiz.de/10011922179
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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.; Botha, Elsamari; Ferreira, João J. M. - In: Business horizons 61 (2018) 4, pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
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Learning from failures in the sharing economy
Tauscher, Karl; Kietzmann, Jan - In: MIS quarterly executive 16 (2017) 4, pp. 253-264
Persistent link: https://www.econbiz.de/10011759150