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Organizational branding within...
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All
SME
51,887
KMU
51,371
Brand management
17,736
Markenführung
17,323
Deutschland
8,987
Klein- und Mittelbetrieb
8,513
Consumer behaviour
8,220
Konsumentenverhalten
8,180
Germany
7,772
Markenimage
7,522
Brand image
7,429
Unternehmenserfolg
5,541
Firm performance
5,454
Markenartikel
5,388
Brand
5,387
Corporate reputation
5,044
Firmenimage
4,961
Innovation
4,919
Entrepreneurship
4,539
Entrepreneurship approach
4,284
Unternehmensfinanzierung
3,860
Unternehmensgründung
3,849
Corporate finance
3,812
Business start-up
3,623
USA
3,506
Beziehungsmarketing
3,359
Relationship marketing
3,354
United States
3,338
SMEs
3,330
Theorie
3,207
Theory
3,183
Innovationsmanagement
2,962
Innovation management
2,811
Strategisches Management
2,699
Globalisierung
2,628
Globalization
2,603
Indien
2,396
Social Web
2,392
Social web
2,389
India
2,388
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Undetermined
19,113
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14,849
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Article
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33,467
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557
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9
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1
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Article in journal
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10,107
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8,274
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8,274
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4,325
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4,054
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3,184
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2,427
Sammelwerk
2,427
Thesis
2,293
Case study
1,437
Fallstudie
1,437
Amtsdruckschrift
1,364
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1,364
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1,169
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987
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765
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644
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626
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447
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383
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383
research-article
343
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242
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227
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219
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212
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209
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209
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177
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170
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156
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258
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89
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72
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42
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37
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33
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Esch, Franz-Rudolf
132
Burmann, Christoph
128
Audretsch, David B.
111
Becker, Wolfgang
104
Melewar, T. C.
104
Kraus, Sascha
95
Baumgarth, Carsten
91
Welter, Friederike
86
Meyer, Jörn-Axel
85
Ulrich, Patrick
81
Berger, Allen N.
79
Clemens, Reinhard
75
Storey, David J.
71
Udell, Gregory F.
67
Dana, Leo Paul
66
Huber, Frank
66
Beck, Thorsten
64
Kayser, Gunter
64
Meffert, Heribert
64
Smallbone, David
62
Balmer, John M. T.
60
Keller, Kevin Lane
60
McKenzie, David J.
59
Vrontis, Demetris
58
Acs, Zoltán J.
57
Woodruff, Christopher
57
Ahlert, Dieter
56
Bruhn, Manfred
56
Wiedmann, Klaus-Peter
54
Cowling, Marc
52
Foroudi, Pantea
52
Wagner, Joachim
51
Degryse, Hans
50
Bang, Nguyen
47
Martin, Albert
47
Ongena, Steven
47
Zimmermann, Volker
47
Harvie, Charles
46
Icks, Annette
46
Kranzusch, Peter
46
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Springer Fachmedien Wiesbaden
247
OECD
212
Inter-American Development Bank
162
Europäische Kommission
146
National Bureau of Economic Research
123
World Bank
58
USA / Congress / House of Representatives / Committee on Small Business
56
Edward Elgar Publishing
53
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
International Trade Centre
47
Verlag Dr. Kovač
44
Pakistan / Population Census Organisation
43
Inter-American Development Bank (IDB)
42
USA / Congress / Senate / Committee on Small Business
42
Internationales Arbeitsamt
39
Institut für Mittelstandsforschung Bonn
35
United States / Congress / House / Select Committee on Small Business
34
Europäische Investitionsbank
31
Haufe-Lexware GmbH & Co. KG
31
IGI Global
31
Europäische Kommission / Generaldirektion Unternehmen
30
World Bank Group
30
International Finance Corporation
28
Gesellschaft zur Erforschung des Markenwesens
26
Internationale Arbeitsorganisation
26
United States / Congress / Senate / Committee on Small Business
26
Deutscher Industrie- und Handelstag
23
European Centre for the Development of Vocational Training
23
Information Resources Management Association
23
UNDP
21
Organisation for Economic Co-operation and Development
20
Springer-Verlag GmbH
20
UNCTAD
20
UNIDO
19
USA / General Accounting Office
19
Weltbank
19
Wuppertaler Kreis
18
Books on Demand GmbH <Norderstedt>
17
Deutscher Industrie- und Handelskammertag
17
Deutschland / Bundesministerium für Wirtschaft
17
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Published in...
All
Journal of business research : JBR
955
SpringerLink / Bücher
666
The journal of brand management : an international journal
594
Small business economics : an entrepreneurship journal
592
The journal of product & brand management
394
Journal of retailing and consumer services
344
International journal of entrepreneurship and small business
338
Journal of small business and enterprise development
276
Europäische Hochschulschriften / 5
242
Springer eBook Collection
217
Cogent business & management
216
Industrial marketing management : the international journal for industrial and high-tech firms
207
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
203
International small business journal : researching entrepreneurship
197
International journal of hospitality management
165
Journal of business ethics : JOBE
164
Small business economics : an international journal
163
European journal of marketing : EJM
161
International journal of business and globalisation : IJBG
156
Technological forecasting & social change : an international journal
156
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
155
IDB Publications (Working Papers)
154
Corporate reputation review : an international journal
153
Journal of strategic marketing
150
IFM-Materialien
147
Marketing intelligence & planning
147
Working paper
140
International business review : the official journal of the European International Business Academy
138
Schriften zur Mittelstandsforschung
138
International entrepreneurship and management journal
136
European research studies
134
Journal of marketing communications
130
International journal of globalisation and small business : IJGSB
127
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
125
Journal of open innovation : technology, market, and complexity
123
NBER working paper series
123
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
120
Gabler Edition Wissenschaft
118
Journal of Product & Brand Management
118
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Source
All
ECONIS (ZBW)
74,105
USB Cologne (EcoSocSci)
4,397
RePEc
905
Other ZBW resources
643
EconStor
627
BASE
77
OLC EcoSci
60
ArchiDok
1
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Showing
1
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10
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80,815
Sort
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date (newest first)
date (oldest first)
1
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
2
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
3
SICK AG : "Geistesblitze" und "Erfinderkinder"
Konschak, Bernd
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 221-231)
.
2009
Persistent link: https://www.econbiz.de/10003851310
Saved in:
4
DORMA GmbH + Co. KG : die Chancen eines Hidden Champions in der Personalbeschaffung
Ecker, Michael
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 260-270)
.
2009
Persistent link: https://www.econbiz.de/10003851323
Saved in:
5
United Values of Brand Design : mehr Entscheidungssicherheit, Einzigartigkeit und Markenwert durch wertorientiertes Markendesign auf internationaler Ebene
Schäfer, Julian
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 247-265)
.
2009
Persistent link: https://www.econbiz.de/10003874562
Saved in:
6
United Values of Brand Design : mehr Entscheidungssicherheit, Einzigartigkeit und Markenwert durch wertorientiertes Markendesign auf internationaler Ebene
Schäfer, Julian
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 331-349)
.
2011
Persistent link: https://www.econbiz.de/10009162187
Saved in:
7
Corporate Branding von Gründungsunternehmen : der erfolgreiche Aufbau der Unternehmensmarke
Rode, Verena
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002191967
Saved in:
8
The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs
Agostini, Lara
;
Nosella, Anna
- In:
Journal of engineering and technology management : JET-M
42
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011630563
Saved in:
9
Optimizing job advertisements to create an attractive employer brand
Petri-Krisor, Janina
-
2019
Persistent link: https://www.econbiz.de/10011990017
Saved in:
10
Linking entrepreneurial orientation to brand reputation
Rua, Orlando Manuel Martins Marques de Lima
;
França, …
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 667-678
Persistent link: https://www.econbiz.de/10012126552
Saved in:
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