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Revisiting the age construct : implications for service research

Kuppelwieser, Volker; Klaus, Philipp - In: Journal of service research 24 (2021) 3, pp. 372-389

Persistent link: https://www.econbiz.de/10012592944

Thoughts, attitudes and profile of Brazilian consumers regarding food irradiation

Lima Filho, Tarcísio; Della, Lucia, Suzana Maria; … - In: International journal of consumer studies 41 (2017) 5, pp. 518-525

Persistent link: https://www.econbiz.de/10011824400

The "most dramatic evidence of progress and expansion" : building regional shopping centres in western Sydney in the 1970s

Bailey, Matthew - In: History of retailing and consumption 9 (2023) 3, pp. 327-345

Persistent link: https://www.econbiz.de/10014560691

Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies

Tresidder, Richard - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 708-726

Persistent link: https://www.econbiz.de/10011433676

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

Does personalized information improve health plan choices when individuals are distracted?

Kaumann, Cornel; Müller, Tobias; Hefti, Andreas; Boes, … - 2018

Choice-based health insurance systems allow individuals to select a health plan that fits their needs. However, bounded rationality and limited attention may lead to sub-optimal insurance coverage and higher-than-expected out-of-pocket payments. In this paper, we study the impact of providing...

Persistent link: https://www.econbiz.de/10011857122

Histogram distortion bias in consumer choices

Lu, Tao; Yuan, May; Wang, Chong; Zhang, Xiaoquan - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8963-8978

Persistent link: https://www.econbiz.de/10014284972

Large-scale agent-based models in marketing research : the quest for the mythical free lunch

Voicu, Alexandru; Galalae, Cristina - In: International journal of business and economics … 2 (2013) 3, pp. 33-40

Persistent link: https://www.econbiz.de/10010252382

The relationship between unstructed information and marketing knowledge : an experiment in the US wine market

Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246

Persistent link: https://www.econbiz.de/10011544956

A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

Persistent link: https://www.econbiz.de/10011542615