Purpose: This research aims to outline the key factors responsible for industry 4.0 (I4.0) application in industries and establish a factor stratification model. Design/methodology/approach: This article identifies the factor pool responsible for I4.0 from the extant literature. It aims to...

Research on fair trade has flourished over the past decade as fair trade food products have gained popularity amongst consumers in many developed economies. This study examines the effects of recessionary economic conditions on fair trade consumers' purchasing behaviour. An online survey was...