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Consumer expectations and culture : the effect of belief in karma in India
Kopalle, Praveen K.; Lehmann, Donald R.; Farley, John U. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 251-263
Persistent link: https://www.econbiz.de/10003997845
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - In: Journal of international marketing 16 (2008) 4, pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
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Marketing reform : a meta-analytic, best practice framework for using marketing metrics effectively
Farley, John U.; Kopalle, Praveen K. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 312-316). 2006
Persistent link: https://www.econbiz.de/10003430359
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Analysis of a discrete shift in the mean of a time series
Farley, John U.; Hinich, Melvin J. - In: Proceedings of the Business and Economic Statistics … (1969), pp. 487-495
Persistent link: https://www.econbiz.de/10003544987
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Stochastic models of brand switching
Farley, John U.; Kuehn, Alfred A. - In: Science in marketing, (pp. 446-464). 1965
Persistent link: https://www.econbiz.de/10003545008
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After test marketing, what?
Farley, John U.; Howard, John A.; Lehmann, Donald R. - In: Proceedings of the Business and Economic Statistics … (1970), pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
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Testing for a shift in the slopes of a multivariate linear time series model
Farley, John U.; Hinich, Melvin J.; MacGuire, Timothy W. - In: Proceedings of the Business and Economic Statistics … (1971), pp. 437-442
Persistent link: https://www.econbiz.de/10003545014
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International diffusion of corporate and strategic planning practices
Capon, Noel; Farley, John U.; Hulbert, James - In: The Columbia journal of world business : publ. … 15 (1980) 3, pp. 5-13
Persistent link: https://www.econbiz.de/10003509843
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Testing for a shift in the slopes of a multivariate linear time series model
Farley, John U.; Hinich, Melvin J.; McGuire, Timothy W. - 1971
Persistent link: https://www.econbiz.de/10003256546