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Exploring consumer's privacy concerns : does data from three years of student samples support the 'conventional wisdom?'

Karson, Eric J. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 362-381

Persistent link: https://www.econbiz.de/10003739609

Exploring consumer's privacy concerns : does data from three years of student samples support the 'conventional wisdom?'

Karson, Eric J. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 362-381

Persistent link: https://www.econbiz.de/10009850591

Search advertising placement strategy : exploring the efficacy of the conventional wisdom

Luo, Wenhong; Cook, David; Karson, Eric J. - In: Information & management : the internat. journal of … 48 (2011) 8, pp. 404-411

Persistent link: https://www.econbiz.de/10009411254

Direct Marketing Advertising: The Assents, the Dissents, and the Ambivalents

Korgaonkar, Pradeep K.; Karson, Eric J.; Akaah, Ishmael - In: Journal of advertising research 37 (1997) 5, pp. 41-56

Persistent link: https://www.econbiz.de/10006525012

Reexamining and extending the dual mediation hypothesis in an on-line advertising context

Karson, Eric J.; Fisher, Robert J. - In: Psychology & marketing 22 (2005) 4, pp. 333-352

Persistent link: https://www.econbiz.de/10006960660

An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model

Karson, Eric J.; Korgaonkar, Pradeep K. - In: Journal of current issues and research in advertising : … 23 (2001) 2, pp. 53

Persistent link: https://www.econbiz.de/10008119343

An Examination of Consumers' Attitudes and Beliefs Towards Web Site Advertising

Karson, Eric J.; McCloy, Samuel D.; Bonner, P.Greg - In: Journal of current issues and research in advertising : … 28 (2006) 2, pp. 77-92

Persistent link: https://www.econbiz.de/10008126207

Search advertising placement strategy: Exploring the efficacy of the conventional wisdom

Luo, Wenhong; Cook, David; Karson, Eric J. - In: Information & management : the internat. journal of … 48 (2011) 8, pp. 404-412

Persistent link: https://www.econbiz.de/10009801837

Hispanics and direct marketing advertising

Korgaonkar, Pradeep K.; Karson, Eric J.; Lund, Daulatram - In: Journal of Consumer Marketing 17 (2000) 2, pp. 137-157

Investigates the purchase behavior, attitudes, and beliefs of Hispanic consumers toward direct marketing advertising. As both direct marketing advertising (DMA) and the size of the Hispanic market have grown remarkably, it is surprising how little published research exists documenting DMA’s...

Persistent link: https://www.econbiz.de/10014848223