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Cyber Dimensions: Teaching Marketing Research With the Internet
Siu, Wai-Sum; Chau, Lewis Long-Fung - In: Journal of education for business 74 (1998) 1, pp. 44-49
Persistent link: https://www.econbiz.de/10006419796
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International Perspective: Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong
Tam, Kam-Chuen; Siu, Wai-Sum - In: Journal of education for business 71 (1996) 5, pp. 300-304
Persistent link: https://www.econbiz.de/10006420562
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Ethical Decision-Making in Corporate Entrepreneurial Organizations
Chau, Lewis Long-fung; Siu, Wai-sum - In: Journal of business ethics : JOBE 23 (2000) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10006910217
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Marketing activities and performance - A comparison of the Internet-based and traditional small firms in Taiwan
Siu, Wai-sum - In: Industrial marketing management : the international … 31 (2002) 2, pp. 177
Persistent link: https://www.econbiz.de/10006269876
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Approaches to small firm marketing: A critique
Siu, Wai-sum; Kirby, David A. - In: European journal of marketing : EJM 32 (1998) 1-2, pp. 40-60
Persistent link: https://www.econbiz.de/10006098742
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Market entry mode selection : the experience of small Hong Kong Firms investing in China
Shi, Yizheng; Ho, Po-yuk; Siu, Wai-sum - In: Asia Pacific business review 8 (2001) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10001748432
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Yuan and marketing: The perception of Chinese owner-managers
Siu, Wai-sum - In: Journal of world business : JWB 43 (2008) 4, pp. 449-462
Persistent link: https://www.econbiz.de/10008104597
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Network Strategies of Small Chinese High-Technology Firms: A Qualitative Study
Siu, Wai-sum; Bao, Qiong - In: The journal of product innovation management : an … 25 (2008) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10007895686
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Network strategies of small Chinese high-technology firms : a qualitative study
Siu, Wai-sum; Bao, Qiong - In: The journal of product innovation management : an … 25 (2008) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10003642005
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Exploring brand management strategies in Chinese manufacturing industry
Lin, Fenfang; Siu, Wai-sum - In: The journal of brand management : an international journal 27 (2020) 1, pp. 48-76
Persistent link: https://www.econbiz.de/10012297789