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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

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Persistent link: https://www.econbiz.de/10001926990

Raising consumers : children and the American mass market in the early twentieth century

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Sustainability, social marketing, veterinarians and United States veterans

Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251

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One size does (obviously not) fit all : using product attributes for wine market segmentation

Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...

Persistent link: https://www.econbiz.de/10011868285