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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert (contributor) - 2011
Persistent link: https://www.econbiz.de/10009314493
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner (contributor) - Conference on Marketing and Business Strategies for … - 2009
Persistent link: https://www.econbiz.de/10009487237
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min; Liu, Hsin-Hsien; Ni, Yu-Ting; Wu, Meng-Fen - In: Journal of business research : JBR 68 (2015) 7, pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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Foreign market entry strategy
Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
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Special Issue: Interdisciplinary Research on International Market Strategies and Performance
Fung, Michael Ka-yiu (contributor) - 2015
Persistent link: https://www.econbiz.de/10011346753
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Marketing variables when launching high-technology products into international markets : an empirical study on Finnish technology firms
Haverila, Matti J. - In: The journal of high technology management research 24 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009751736
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A fuzzy attractiveness of market entry (FAME) model for market selection decisions
Shipley, M. F.; Johnson, M.; Pointer, L.; Yankov, N. - In: Journal of the Operational Research Society : OR 64 (2013) 4, pp. 597-610
Persistent link: https://www.econbiz.de/10009728683
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900