Tai, Susan H. C. - In: Asian Case Research Journal (ACRJ) 12 (2008) 01, pp. 57-71
On September 14, 2006, customers in all major mainland China cities flooded SK-II counters with refund requests after health authorities found banned metals in SK-II cosmetics products. The report of possible health risks prompted a fierce backlash from some Chinese consumers, a movement partly...
