Asian dimensions of services marketing
Esther P.Y. Tang ..., eds.
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Tang, Esther P. Y. (contributor) ; Chan, Ricky Y. K. (contributor) ; Tai, Susan H. C. (contributor) |
| Publisher: |
New York, NY [u.a.] : International Business Press |
| Subject: | Dienstleistungsmarketing | Services marketing | Internationales Marketing | International marketing | Asien | Asia | Dienstleistungssektor | Marketing | Südostasien |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 117 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | "Co-published simultaneously as Journal of international consumer marketing, volume 14, number 1, 2001." Includes bibliographical references and index. - Enth. 5 Beitr. |
| ISBN: | 0-7890-1690-7 ; 0-7890-1691-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001660536