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The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
Yim Wong, Chui; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 4, pp. 455-478
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub‐components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub‐components for young Chinese consumers with regards to...
Persistent link: https://www.econbiz.de/10014674652
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Designing and managing a research project : a business student's guide
Polonsky, Michael J.; Polonsky, Michael Jay; Waller, … - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10010380416
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Environmental marketing
Polonsky, Michael J. - In: Business management and environmental stewardship : …, (pp. 118-137). 2009
Persistent link: https://www.econbiz.de/10003946780
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Is there global inclusion of authors in the five leading advertising journals? : a regional comparison 1998 - 2007
Polonsky, Michael J.; Carlson, Les - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 691-714
Persistent link: https://www.econbiz.de/10003887902
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Designing and managing a research project : a business student's guide
Polonsky, Michael J.; Waller, David S. - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008663925
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Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.; Carlson, Les - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir; Polonsky, Michael J.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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The global and regional dispersion of publishing in the field of international marketing
Polonsky, Michael J.; Ringer, Allison C. - In: Journal of global marketing 22 (2009) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10003857686