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How to market to women by huma...
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date (oldest first)
1
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
2
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
3
Brand identification among stock car racing fans in the USA
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
Saved in:
4
Emotional branding : the new paradigm for connecting brands to people
Gobé, Marc
-
2009
-
Updated and rev. ed.
Persistent link: https://www.econbiz.de/10003879207
Saved in:
5
Veränderte Prämissen in der Markenführung : die Marke als Baustein individueller Verbraucherwelten
Ascheberg, Carsten
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 97-109)
.
2009
Persistent link: https://www.econbiz.de/10003872066
Saved in:
6
Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
Saved in:
7
A requiem for a brand : targeting the new-age consumer
Chanda, Pradip
-
2010
Persistent link: https://www.econbiz.de/10003968236
Saved in:
8
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
9
Wie die Marke zur
Zielgruppe
kommt : optimale Kundenansprache mit Semiometrie
Petras, André
;
Bazil, Vazrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516930
Saved in:
10
Branded male : marketing to men
Tungate, Mark
-
2008
-
Reprinted
Persistent link: https://www.econbiz.de/10003561685
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