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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
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Freedom of choice, ease of use, and the formation of interface preferences
Murray, Kyle B.; Häubl, Gerald - In: Management information systems : mis quarterly 35 (2011) 4, pp. 955-976
Persistent link: https://www.econbiz.de/10009380104
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The limited effects of power on satisfaction with joint consumption decisions
Fisher, Robert J.; Grégoire, Yany - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 277-289
Persistent link: https://www.econbiz.de/10009259711
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
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Self-regulatory strength amplification through selective information processing
Trudel, Remi; Murray, Kyle B. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10009719554
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Why didn't i think of that? : self-regulation through selective information processing
Trudel, Remi; Murray, Kyle B. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 701-712
Persistent link: https://www.econbiz.de/10009272391
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Productive play time : the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.; Bellman, Steven - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 376-391
Persistent link: https://www.econbiz.de/10009295488
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The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.; Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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Interactive consumer decision aids
Murray, Kyle B.; Häubl, Gerald - In: Handbook of marketing decision models, (pp. 55-77). 2008
Persistent link: https://www.econbiz.de/10003755260
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Personalization without interrogation : towards more effective interactions between consumers and feature-based recommendation agents
Murray, Kyle B.; Häubl, Gerald - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 138-146
Persistent link: https://www.econbiz.de/10003847122